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Karmasuite
How We Revamped Augmentables’ Online Presence for Their AI Transition
COMPANY TYPE
BASED OUT OF:
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Mumbai, India
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Summary
We helped Augmentables transition their digital presence to reflect their pivot from AR/VR projects to AI-generated video solutions for movies, shows, and ad films.
Key actions included a full content overhaul, modernizing the website's design with an AI-centric theme, optimizing navigation for better user experience, and implementing SEO strategies targeting AI-related keywords. These updates effectively showcased their new value proposition and generated a 60% increase in demo requests within the first month, solidifying their position in the AI-driven video creation industry.
Key actions included a full content overhaul, modernizing the website's design with an AI-centric theme, optimizing navigation for better user experience, and implementing SEO strategies targeting AI-related keywords. These updates effectively showcased their new value proposition and generated a 60% increase in demo requests within the first month, solidifying their position in the AI-driven video creation industry.
Key Challenges
Outdated Service Representation
Challenge: The website still emphasized AR/VR services, which no longer reflected the company’s pivot to AI-driven video solutions.
Impact: This mismatch confused visitors and failed to communicate the new value proposition.
Unclear Value Proposition
Challenge: The benefits and applications of AI-generated videos were not highlighted clearly on the website.
Impact: Visitors struggled to understand how Augmentables' new services could help them in content creation.
Visual and Aesthetic Disconnect
Challenge: The design and branding were still rooted in AR/VR themes, not aligning with the advanced, cutting-edge nature of AI.
Impact: The website didn’t visually communicate the innovation and modernity of their AI-driven solutions.
Ineffective User Experience
Challenge: Navigation was not optimized for guiding visitors to explore their AI services, case studies, or demos.
Impact: Visitors found it difficult to locate relevant information, reducing engagement.
Lack of SEO Alignment
Challenge: Existing SEO strategies were tailored to AR/VR keywords and didn’t capture search intent related to AI-generated videos.
Impact: The website was not attracting the right audience for their new AI offerings.
Our Approach
Content Overhaul
We restructured the website’s content to focus on AI-generated video solutions.
Added clear descriptions, case studies, and industry-specific use cases to demonstrate the value of their services.
Visual Redesign
Updated the website's design to reflect a modern, AI-centric theme using clean lines, bold typography, and futuristic visuals.
Created consistent branding across all pages.
Optimized Navigation
Simplified the navigation menu to guide users directly to AI services, testimonials, and demo requests.
Enhanced SEO
Conducted keyword research and optimized content for AI-related terms like “AI video creation for films” and “AI-generated advertising videos.”
Added Interactive Elements
Integrated demo request forms and video showcases to engage users and generate leads.
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“Lemonfizz Studio transformed our website into a sleek, modern platform that perfectly reflects our shift to AI-generated video solutions. Vyan Gandhi and his team were exceptional in capturing our vision, delivering a design that increased engagement and leads. We’re thrilled with the results and highly recommend their expertise!"
Srikar Chinam
CEO, Augmentables